Marketing
An industry leader in real estate for more than 106 years, Coldwell Banker’s staple of success includes its commitment to innovative technology, marketing and advertising, unmatched full-service marketing and global resources from a family of offices spanning more than 50 countries.
Brand Power

   

With over 40 offices and 2,000 sales associates offering a complete array of home ownership services through Maryland, Delaware, Virginia and Washington, D.C., we continue to be a leader in every market we serve.

With almost universal brand name recognition, having the Coldwell Banker name on your business card is a sign of credibility and professionalism known the world over. We have more than 3,100 offices around the world in more than 50 countries. When you become a Coldwell Banker associate, you join the ranks of 85,000 of the best agents in the world. According to the Wall Street Journal, 218 of the top 1,000 real estate professionals in the nation are Coldwell Banker associates.*

Discover the difference of the Coldwell Banker brand. Click here

*Individual and team rankings for sides and sales volume in the Wall Street Journal 1,000 Real Estate Professionals List 2012, based on 2011 sales production.

Previews®

Marketing the world’s most prestigious properties since 1933, Previews International, the luxury division of Coldwell Banker, is recognized as the world leader in the marketing of exceptional properties. Previews combines an impressive full-service marketing program and the personalized service of a local company, with innovative resources and the strong global connections of Coldwell Banker. Our results are a remarkable testament to our high level of client satisfaction.

Click here for a video about the Previews® program
Niche Markets

Whether you are working with first-time buyers, high-end properties, senior citizens or investors, Coldwell Banker supports associates who specialize in those niche markets. Are you specializing in an area within our industry that may require support and the tools to succeed? Coldwell Banker supports their associates.

Reaching Your Next Client

In the world of marketing, there are multiple ways to connect with consumers: from mailing postcards to connecting on Facebook or Twitter. At Coldwell Banker, we know how to market and position you to stand out from the crowd, whether it is online or in person. We’ll help you create a personal marketing plan to boost your business and exposure, using our tools, technology and resources.

Sales Associate Resources


  • Strategic advertising campaigns
  • Highly visible online marketing programs
  • Concierge Services
  • Relocation and Business Development division
  • Well appointed offices and facilities
  • Wireless access, voice mail, email and networking
  • Non-competing managers
  • Education and hands-on training

There are so many reasons to join Coldwell Banker! Click here for over 100!

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"I love Coldwell Banker because of the convenience. Everything I need is right there in the office, such as marketing materials I need to give my buyers and sellers. The Toolkit helps immensely with presentations, and Market Watch allows me to provide my clients with the latest market information."
 
Michelle Saddler
Greenspring

"Our presentations are professional and cover the key things in the market that we need to communicate to both buyers and sellers. The fact that we have these tools shows that we are professional, take the time to plan with our customers, and care to do the best job we can do."
 
Fred Spurlock
top producing sales professional
Vienna